PR and Tech Growth Outside Silicon Valley (Part Two)

BOCA tech hub part 2Welcome back to part two of our “PR and Tech Growth Outside of Silicon Valley” blog post series. In part one, we covered northwestern tech hubs like Seattle and Portland. Then we covered southwestern areas including Los Angeles, Salt Lake City, Phoenix, and Austin. This week we’ll examine how the Northeast, Southeast and other lesser known spots compete with Silicon Valley to be the leading location for tech innovation.

The Northeast

New York, New York
If there’s one tech hub that could potentially dethrone Silicon Valley, it’s New York City. New York Mayor Michael Bloomberg has made heavy financial investments in technology, created a tech resource website called Digital NYC for startups and hired key people like Rachel Haot as chief digital officer. New York also has one of the most powerful news organizations in the world and strong academic institutions for applied science and engineering, including a new tech-focused school being built on Roosevelt Island. Outside of work, it goes without saying that New Yorkers enjoy an exciting lifestyle and have no trouble finding fun activities to do, making it a very appealing place to live. The one thing holding New York back, according to Inc., isn’t a lack of resources, but people and culture that are more open to innovation and taking risks. Only then can New York overtake Silicon Valley.

Washington, D.C.
Hosting the White House and Congress make Washington, D.C., a major political hub, but the city has evolved into a great tech hub too. The city houses over 1,000 startups and the 1776 tech hub located in downtown Washington acts as a key resource for entrepreneurs and the birth of new ideas. Washington, D.C., also has a number of advantages over Silicon Valley, such as being more open to women working in tech and an abundance of federal government help available. Similar to New York, the mayor of Washington, D.C., Vincent Gray, sees tech growth as a priority. People love Washington for its extravagant festivals,which outnumber those in every other city in the US, its bike-friendly environment and its diverse culture, making it an ideal place for tech workers to live.

Boston and Cambridge, Massachusetts
Boston is a leading tech innovator and considered one of Silicon Valley’s biggest rivals. In addition to Boston, nearby Cambridge has more dedicated research and development space than even San Francisco. Boston’s strengths lie in B2B technologies, big data science, biotech, robot development and its proximity to clients in Europe. Although Boston doesn’t have many big tech household names, social media giant Facebook started at Harvard before Mark Zuckerburg moved the company to the Bay Area. What people enjoy about Boston include its great public transportation system, extravagant sports events, beer and landmarks dating back to the earliest days of America.

The Southeast

Charleston, South Carolina
Charleston is a true underdog and one of the fastest growing tech communities in the world. The initial buzz came after Fast Company ranked Charleston as one of the top ten hot tech spots back in 2012 because of its growing popularity in software and Internet technology. With the State Industry Partnership Act, its Seed Fund and the Charleston Digital Corridor acting as a public-private space for tech workers all contributed to Charleston’s tech growth. People come to work here because of Charleston’s ample opportunities for water sports, live theater events, gorgeous scenic countryside and its reputation for being a very friendly city.

New Orleans, Louisiana
New Orleans and its people experienced devastating losses after Hurricane Katrina greatly damaged the area. However, instead of letting the hurricane defeat them, the community has revitalized the city as a strong tech sector. The low cost of building a startup, generous tax credits, the Idea Village organization and a culture that encourages entrepreneurship have all done wonders to give the city a second life. Performance of kids in school has gone up since the hurricane hit, so New Orleans makes an extremely good spot for educationally minded startups. The city’s also huge for IT growth and General Electric has invested greatly in the city. Outside of tech, rich history attracts people here along with a vibrant music scene, which was the birthplace of jazz. A port city like San Francisco with lots of cultural diversions, New Orleans attracts many tech workers from the Bay Area too.

The Midwest and Mideast

Kansas City, Missouri
Kansas City was the first city to get Google Fiber, and contributed to jumpstarting the startup community here. Tech workers who use Google Fiber report it saves them a few minutes of work time each day. The response to Google Fiber also helped create the lesser-known KC Freedom Network too and given those with limited resources the opportunity to build a business. Lifestyle factors people like about Kansas City include the famous underground art scene, how easy it is to getting around, and being a tech sector with affordability to match its growing tech job market.

Des Moines, Iowa
Iowa wasn’t considered much of a tech sector for a while, but that all changed in 2008 when Microsoft opened a new data center there. Although it took until 2012 to build, Microsoft’s presence resulted in strong tech job growth, which motivated Google and Facebook to do the same. Helping Iowa’s tech growth the most is its strong community and angel investors who provide tech workers with strong mentoring skills to help them grow. Des Moines makes a good starting point for entrepreneurs who want to experiment with tech and then go to Silicon Valley. However, many stay here because they love being in a city that has a small town feel and can’t imagine living anywhere else.

Omaha, Nebraska
To start off, housing in Omaha costs half of what it does in San Francisco, so less money goes to paying rent, utilities and hiring employees, based on a SmartAsset study. All that extra money helps with things like marketing and advertising, key advantages to highlighting startups strengths. Omaha’s charm lies in the fact that startups, entrepreneurs, and innovators can communicate in a more open setting and less crowded area here. People can make bigger decisions with less time and need for approval. Also, since there’s a fraction of startups here compared to San Francisco, companies see much more visibility and find it easier to make headlines. People love Omaha for some of the freshest farmers’ markets in the nation, its impressive art scene, die-hard sports fans and more.

Even more tech hubs exist than what we’ve listed here, such as Minneapolis, Miami and those in foreign countries like China, Russia, and the UK. Nowadays launching the next great startup in Silicon Valley isn’t a must anymore. Creative tech innovators can now work from anywhere with technology being cheaper and more accessible to everyone. Silicon Valley remains a powerful tech hub, but don’t be surprised if another tech sector surpasses it over the next decade. And that’s a good thing because stronger competition benefits everyone and drives tech growth.

I wrote this blog originally for BOCA Communications.

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PR and Tech Growth Outside Silicon Valley

Los angles BOCAWe hope you enjoy this two-part blog post that examines popular tech hubs competing with Silicon Valley to become the premier tech destination and that uncovers which lifestyle factors motivate tech workers to stay there.

The Northwest

Seattle, Washington
Seattle is a thriving tech hub with Microsoft, Amazon, Nintendo and a slew of other established tech companies as well as startups nearby. Washington’s robust technical educational program and libraries also provide ample resources for young Millennials looking to join the tech job market. Even Seattle’s non-tech companies like Starbucks have embraced the digital world with mobile payment options that rival Apple Pay. Finally, opportunities for nature enthusiasts, renowned seafood, and more make Seattle a great alternative to Silicon Valley.

Portland, Oregon
The startup competition and housing costs in San Francisco and Seattle lead many tech workers to Portland. Portland has slowly built up a strong tech reputation over the years and even tech giants like Apple, IBM and Salesforce have offices here. Outside of economic factors like affordable housing, many people choose to move to Oregon for its vibrant music scene, diverse foods, and less rainy weather than Seattle. The hit show Portlandia no doubt helped with Oregon’s popularity too.

The Southwest

Los Angeles, California
Many Bay Area startups relocated to L.A’s Venice Beach and Santa Monica resulting in the area gaining a new nickname: Silicon Beach. As expected, the tech growth attracted many venture capitalists’ attention with a reported 1.6 billion in new VC investments in L.A. and Southern California based on stats from PricewaterCoopers and the National Venture Capital Association. Additionally, Google, Microsoft, Facebook and media giants like Walt Disney and Time Warner all have offices in L.A. More affordable housing than the Bay Area, warmer weather, ample surfing opportunities and Hollywood all make L.A. a very appealing place for many startups.

Salt Lake City, Utah
Utah experienced tremendous tech growth last year with computer science, manufacturing, life sciences, energy development and more all in hot demand. The strong job growth means venture capital investment has been through the roof. According to Inc., Utah was the only tech hub to top Silicon Valley in average investment amount per deal last year. Lifestyle factors that attract people here include the breathtaking winter mountains, a huge Delta airline terminal for spontaneous getaway trips, great beer, light traffic and affordable housing.

Phoenix, Arizona
One of Phoenix’s biggest advantages as a tech hub outside California involves its proximity to the Bay Area. Airplane flights less than two hours away allow many tech companies like BOCA’s client Gigya to open a second office there. Many startups praise Arizona for its business-friendly climate, which offers cheap office space, very low tax rates and a strong job training grant program. Other advantages include warmer weather, recruiting future tech workers from the two famous college universities and a tech sector that’s not as crowded as Silicon Valley.

Austin, Texas
The giant state of Texas has established itself as more than just a home for SXSW, the Dallas Cowboys and King of the Hill. The tech economy continues to thrive and shows no signs of slowing down anytime soon. It also helps that Google made a substantial investment in Austin as a Google Tech Hub Network and chose Austin as its second broadband Google Fiber location. Samsung also made a $4 billion investment in the 30-year-old semiconductor and software industry that’s helped Austin prosper. Besides strong support from venture capitalists, the low housing make the city a great place to raise and family and the unique cultures makes it a good place to retire.

Stay tuned for part two, which covers big tech spots in the Northeast, Southeast, and other niche tech spots that may surprise you.

I wrote this blog originally for BOCA Communications.

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Super Handy Websites for PR Professionals

website reccomendations

Our last few blog posts highlighted our favorite productivity and networking tips. Today, the BOCA team wanted to share some of the websites we find most helpful in our day-to-day activities. You can constantly refer to these free resources when you hit a workday slump. It was tough to narrow down a list, but here they are, grouped by category.

Useful web portals
PR Daily: Here you’ll find relevant PR content such as informative articles about what makes an effective PR campaign, how to pitch reporters, top trends, controversial news stories and more. PR Daily also features useful how-to articles that extend beyond PR to offer help with writing, social media tips and other advice.

Techmeme: Similar to other web portals, Techmeme curates a variety of tech-related content all in one handy location. The top stories and trending news are featured right on the front page, all from prominent news websites like the Wall Street Journal, VentureBeat, Bloomberg, and others. The site also features sponsored content from major tech companies, a leaderboard section, and a river tab, which conveniently lists new articles by date and time.

Lifehacker: This website/blog hybrid provides many helpful productivity and lifestyle tips that are not only great for improving your work performance, but also your mental health. You’ll discover articles about finding your best work hours, how to communicate complex tech terms to people, why being lazy can help you and more.

Automatic tools
Google Alerts: Speaking of being lazy, how would you like to become an expert on PR news and other tech topics in a matter of weeks? Sign up for Google Alerts and add relevant keywords that apply to your business, like SaaS, the cloud, or APIs, and get daily updates about them sent directly to your e-mail. With a fresh reading list every day, you’ll be more knowledgeable in no time.

Newsle: This website shows all your LinkedIn and Facebook connections’ published articles, in addition to those from public figures and journalists. Newsle is a valuable resource for understanding reporters’ writing styles, what topics are important to them and other relevant media information.

Helpful search websites
Crunchbase: This a great resource that’s useful for analyzing data, looking at popular news figures’ profiles and for a more detailed description of tech companies in your network. Crunchbase also includes helpful graphs, investment funding numbers, tech event schedules and company performance comparison charts.

Lanyrd: Overwhelmed by the amount of tech conferences spread all over the world and unsure of which ones to attend? This website not only helps you find event details, but also tracks which ones your friends and networking professionals attend too.

Websites for brainstorming new topics
Stumbleupon: Looking for some inspiration for your next PR campaign or want to find relevant stories to pitch to a reporter? Try out Stumbleupon for trending ideas, links to websites, photos and other things you might never have discovered, generated based on your likes and dislikes.

Ubersuggest: If you have an idea for a client try this website to find things to enhance your understanding of it. Just type in a term like analytics and hundreds of keyword suggestions related to your search materialize alphabetically such as analytics e-commerce or analytics metrics.

Quora: Sometimes instead of searching for something on your own it’s better to ask some experts about a particular topic. Quora provides you with answers from many people so you’ll always get multiple unique responses to your question.

Quick references to improve writing
TechTerms: Working in tech you’ll come across a lot of words that sound like rocket science if you’re not a developer. Techterms is a great resource for understanding complex tech words and acronyms like DMZ, algorithm, or ZIF, and shows how to easily explain them to others too.

Grammar Girl: Even the best writers make mistakes, so getting some assistance with your grammar is nothing to be frowned upon. Grammar Girl not only helps check your writing for typos and punctuation errors, but also includes useful tips spread across different categories like tech and more.

Thesaurus: Use this website when you find yourself repeating the same words over and again. Just a few minutes of changing your vocabulary can liven up your writing and make it more interesting to readers.

We hope you found our guide to web resources for PR professionals useful. Add this page to your bookmarks to keep a handy list of resources at your fingertips.

I wrote this blog originally for BOCA Communications.

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11 Stellar Networking Tips

networking

We all know that first impressions matter and in the world of business it’s all about the people you know. With Dreamforce taking place in San Francisco this week and the conference season upon us, how you can you make sure you meet the right people and leave a lasting impression? We’ve rounded up our favorite networking tips so you can easily connect with other professionals and make the most out of these new relationships.

WHAT TO DO BEFORE THE CONFERENCE

1. Research people and companies ahead of time
When you do your homework, you feel more confident and prepared. Take some time to not only read a company’s website, but also check out their Twitter and Facebook for additional information. By doing research, you avoid wasting valuable time talking to the wrong people. For instance, if you are looking to expand your network in the mobile security industry, you want to make sure you’re talking to people who are in the trenches and know the market.

2. Make sure your portfolio and social media profiles are current
The first thing most people do after accepting your business card is look at your social media channels like LinkedIn. Outdated information on your LinkedIn profile gives a false image of your credentials and expertise. Make sure your information is up to date and accurate and put your best face forward on all of your social media channels.

3. Dress for Success
Always strive to look your best at conferences because not only will it make you feel great, but also like a bad online profile, dressing sloppy can deter from an otherwise great business interaction. So take the time to pick out a great outfit, and remember to opt for comfortable shoes!

4. Memorize an easy introduction
Sometimes your nerves can get the best of you. One way to avoid this is to memorize a simple phrase to start a conversation with anyone. Ask them what brings them to the conference or if they know a good Wi-Fi spot nearby. Once you get past this hurdle making small talk doesn’t seem so hard.

WHAT TO DO DURING THE CONFERENCE

5. Network during down time
Your best chances to connect with people often happen when you least expect it. Such as during coffee breaks, the hours before the conference, walking to your car or public transportation, etc. Noteworthy working professionals, always have people waiting to speak with them, so it can be tough to introduce yourself during peak hours. At a conference, the quiet moments of the show are the best time to speak with someone.

6. Carry a pen with you at all times
You’ll go through a lot of business cards and even with your helpful friend, Google, it’s easy to forget the important connections you made. So always jot down a quick note on the back of their card to help you create an effective follow up email later.

7. Be creative with your name tag
Everyone wears a nametag, but how can you stand out from the crowd? One clever trick is to write one word or phrase below your name that can be a conversation starter. Jot down your alma mater, favorite sports team or the city you are from to spark conversations.

8. Grab lunch with a stranger
You’ll meet a lot of friendly people at conferences and taking the time to befriend them can pay off later. They may not seem useful now, but when you’re making a career change or moving to a new city having someone there to help you can make your transition easier. Lot’s of conferences have power lunches and open seating so breaking the ice with someone new doesn’t have to be uncomfortable.

9. Listen as much as you talk
Your elevator speech is important, but your listening skills can be invaluable. People love to talk about themselves, and the fact that you take the time to listen rather than rushing to respond is crucial. Practice one or two thoughtful questions you can ask people about themselves.

WHAT TO DO AFTER THE CONFERENCE

10. Take it easy on the alcohol
Making a good impression is hard enough so don’t ruin your efforts by drinking too much at evening receptions. Yes, many parties have free drinks available, but make sure to be responsible.

11. Send personalized LinkedIn messages and follow up on Twitter
Avoid sending generic invites on LinkedIn. Instead, take some time to remind them who you are. If you don’t have time to craft a great e-mail, then send them a short tweet. You can build a strong working relationship with someone by engaging with them on Twitter, but ideally do it within 24 hours, so you’re still fresh on their mind.

Conferences can be overwhelming, but if you keep these tips in mind and adequately prepare for the event, you can make sure every conference is a networking success!

I wrote this blog originally for BOCA Communications.

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Top 10 Productivity Tips For a More Efficient PR Workday

work productivity

Working in PR can be stressful, and sometimes your daily responsibilities can feel overwhelming. Luckily, almost everyone can benefit from better time management to work more efficiently. Here are some productivity tips to consider to make your workday more enjoyable.

1. Work in multiple locations
Staying in the same spot can dampen your creativity and make it harder to finish your work. That’s why working from two or three different locations helps to boost your productivity. At BOCA, we’re fortunate to have three buildings to work from, but in a pinch a nearby cafe or a local library is a great alternative.

2. Work in short bursts with five-minute breaks
Having trouble getting anything done? Try setting a timer for 25 minutes and do as much work you can in that time frame. You’ll often find you want to keep working after your timer rings. The Pomodoro Technique is a great timer and resource to consider.

3. Choose a quiet room where you’re looking at a wall
If conversations from your coworkers and other background noise are distracting, try moving to a quiet room. Total silence can be very effective for tasks that demand a lot of focus and concentration.

4. Listen to music or podcasts for repetitive tasks
Do you feel frustrated and find yourself frequently procrastinating? Try listening to something entertaining in the background. Some background noise can be helpful to silence the voice inside your head that distracts you from starting an unpleasant task.

5. Go for a walk
Sitting in front of a computer writing and reading e-mails for hours can drain you. So, try taking a walk for 15 minutes around the block or sitting in the sun and people watching to clear your mind.

6. Play with pets
At BOCA, we have three dogs and two cats who roam around our offices and help everyone cheer up during stressful times. Sometimes the affection from a friendly animal is all you need to brighten up your day.

7. Be proactive
Instead of anxiously waiting to hear back from a client, take some time to outline a new project or future goal. Use your down time to plan ahead so you’ll always have set tasks to keep yourself occupied.

8. Do your most unpleasant task in the morning.
Ever heard the expression you should swallow a frog before noon? Mark Twain and other working professionals stressed the importance of getting the most difficult task of the day done immediately. Once the thing you dread is gone from your to-do list the rest of the day doesn’t seem so bad, and you can concentrate on what’s important to you.

9. Always carry a notepad and pen
Sometimes, writing longhand can do wonders for your productivity. Transferring stressful thoughts to paper can help you clear your head and concentrate easier. Also, it’s a great way to stay organized and multitask.

10. Use desktop and mobile productivity apps
Desktop time tracker apps can be great for managing all your assignments and ensuring you stay productive. Like to write to-do lists? Wunderlist works together with your computer and phone, and sends you reminders for due dates so you can stay on top of everything.

With these tips, you’re on your way to a having a more productive workday and being prepared for the daily challenges of PR. See which tips work for you and tailor them to your routine. If you can make them a habit, you’ll be more efficient and less stressed in no time.

I wrote this blog originally for BOCA Communications.

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My Top 10 Games of 2014

video game blog2014 was another incredible year for video games and just like last year there wasn’t enough time to play everything. Below you’ll find my favorite games of the year and some honorable mentions. To narrow down my list, I made sure only to include games I finished so I could judge them more accurately. So, that’s why Shadow of Mordor, Wolfenstein: The New Order, Shovel Knight and other incredible games from last year aren’t on this list.

HONORABLE MENTIONS

Theatrhythm Final Fantasy: Curtain Call

What an awesome way to revisit all the main Final Fantasy games and their spin-offs! Theatrhyhm Final Fantasy: Curtain Call rekindles my nostalgia of the classic RPG series and with more than 200 songs theirs something for everyone. Also, not having to use the stylus anymore kept me playing on the bus and made my commute time disappear in a flash.

Watchdogs

Watchdogs at first glance looks like a GTA clone but brings some welcome innovations to the open world sandbox formula pioneered by Rockstar’s Grand Theft Auto series. The hacking feature brings new life into cover shooting, stealth missions, and car chases by using your enemies weapons and the environment against them. I got a kick out of setting traps Home Alone style, hacking cameras for advantageous stealth opportunities and demolishing cars with a perfectly timed button press. Here’s hoping Watchdogs 2 sees the same refinement Assassin’s Creed made over its predecessor.

Destiny

Talk about repetitive! Destiny is no Halo, but it’s fun in short bursts and a beautiful showcase of Xbox One and PS4’s capabilities. I’m disappointed with the nonexistent story, the boring mission objectives and having to traverse the same areas over and over again, but Destiny improves with your investment. Just like Halo, Bungie’s nailed the shooting, controls and multiplayer. I don’t get into multiplayer games very often yet I still I enjoyed participating in raids with other people to tackle challenging bosses and overwhelming enemy groups. While I stopped playing Destiny back in September, I’m excited to see how the franchise evolves over the years.

Donkey Kong Country: Tropical Freeze

Donkey Kong Country: Tropical Freeze is an excellent addition to the Wii U’s growing library of exclusive kick ass games. Donkey Kong Tropical Freeze features lush visual, strong gameplay and with the exception of a few frustrating multi-stage boss battles the game consistently challenges you to play smarter. Which I found refreshing compared to other platformers that take a long time to ramp up in difficulty over time. Play it if you missed it last year, and you won’t regret it.

TOP 10 GAMES OF 2014

Mario Kart 8

Like Donkey Kong Tropical Freeze, Mario Kart 8 pops with beautiful, vibrant graphics and makes you happy you own a Wii U. The level design is top notch, and the generous selection of classic tracks from past games make this one of the best Mario Karts ever. I had a blast playing this game, but after beating the Grand Prix mode a few times and playing online, I felt I experienced everything. I was also disappointed by the battle mode, which felt very unsatisfying to me compared to the Nintendo 64 version.  For this reason, MK8 makes the bottom of my list, but the upcoming downloadable content looks like a great excuse to revisit this game again.

Titanfall

I spent double maybe even triple the amount of time completing Destiny, and it’s two betas, but I found my brief time with Titanfall superior. For one, I suck at online first person shooters, but in Titanfall, I always have fun even if I’m the worst person on the team thanks to its user-friendly design. The pace of the game makes other shooters feel slow in comparison, and the introduction of titans adds a lot to the gameplay. I still wish it had a single player mode, and it no doubt would rank higher for me if it did. However, I respect the team at Respawn for focusing on making the best multiplayer experience they could. Bring on Titanfall 2!

The Wolf Among Us

I’ve yet to play The Walking Dead Season 2, but so far the Wolf Among us is my favorite Telltale series. Just hearing the opening title music gives me chills, and I love the art design, the world and characters. While the gameplay is still pretty limited, some of the fight sequences rocked and like Heavy Rain do a good job of making me feel a adrenaline rush.

Sunset Overdrive

Finally, a game that brings me back to the creative, energetic Dreamcast era. It’s so refreshing to play a shooter with bright, colorful environment and traversing the open world by grinding all over the place is some of the most fun I had all year. As was taking down impressive larger than life bosses while using a repertoire of crazy guns like fireworks, ice guns and others not found in most shooters. Let’s hope this game becomes a new franchise.

Infamous: Second Son

My favorite of all the Infamous games and it has the best powerups in the series. The smoke and neon powers are fantastic, and everything looks gorgeous in the realistic Seattle setting. Like Sunset Overdrive traveling around the world is a joy. A mid-game boss fight spoils the overall experience a bit but overall this game feels right in all the right places.

South Park: the Stick Of Truth

A great South Park game at last. The gameplay is reminiscent of the Paper Mario RPG games, and the gameplay is simple, but fun. I laughed a lot while playing this game and with doing all the side quests I averaged around 15 or so hours. I don’t find that too short for an RPG. While superficially this game is amazing, I wish the combat were a bit deeper.

Final Fantasy XIII: Lighting Returns

What Lighting Returns above South Park? Heresy you say? While Lighting Return’s story wasn’t anywhere near as funny as South Park: The Stick of Truth, the gameplay is much stronger. The combat’s a blast, and I like all the different options I have for attacks, costumes, and different strategies. I also like having multiple worlds to explore and found the side quests enjoyable. It was an excellent creative end to the Lighting trilogy that I’ve enjoyed since part one.

Far Cry 4

I only played a few hours of Far Cry 3, so I’m not tired of the formulaic gameplay yet like so many other people are. Pagen Min is a fantastic villain, and I found the world easier to get around than Far Cry 3 in comparison. I also liked how I could customize my weapons with a varied repertoire of shotguns, bows, grenade launchers, and rifles. I haven’t finished Wolfenstein: The New Order or tried Call of Duty: Advanced Warfare yet, but so far this is my favorite shooter from 2014.

Bayonetta 2

I played Bayonetta 2 twice and was tempted to play it a third time too. That’s how great it is. The sense of scale is incredible, and the combat and dodging are tuned to perfection. Also, like many reviewers, say some of the early bosses could be the last bosses in any other game. Even though this game is a leaner meaner and a stronger game than the first Bayonetta, I have to give the nod to the first one for being overall better. Why? Well, what disappointed me most about Bayonetta 2 that many critics failed to mention is that the game is too easy.

I’m happy that this game can reach a larger audience and be more accessible. However, even playing on hard I only died three times during whole eight-hour adventure compared to dying about 25 times in the original. While that might be an advantage to some, I craved the more intense challenge I got from the first Bayonetta and other Platinum games like Madworld. Bayonetta 2 is great, and that’s why it’s so high on my list, but I’d be lying if the lower difficulty didn’t disappoint me.

Super Smash Brothers

A safe bet I know. But I love Nintendo games and bringing them all together in one package is like having Christmas several times a year. I had fun taking my time unlocking all the characters just by playing quick three-minute smash matches over and over. I dabbled in Classic, All-Star, tested out all the various other modes but found the most enjoyment out of event mode. Like Super Smash Bros Melee, the event mode is the real meat of the game and kept me playing for a long time. Nintendo will have quite a challenging topping this entry if there’s a Super Smash Bros  5 for Nintendo’s next console.

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Alice: Madness Returns Review

Alice and Wonderland

ALICE: MADNESS RETURNS: Should you take the plunge down this rabbit hole?(review)

Unlike movies, the summer time for video games is pretty dry with barely any blockbuster releases hitting stores from June to August. While this may seem like a bad thing, it’s actually a blessing because the lack of new titles gives everyone a few months to catch up on any overlooked games they missed out on the first time.

Take Alice: Madness Returns for instance. I was intrigued by the dark take on the Alice and Wonderland story but never got around to playing it three years ago. While it definitely has some problems, I’m glad I finally played it. Read on to learn if it’s worth your time and money.

WHAT YOU’LL LIKE
Fantastic Presentation

Alice: Madness Returns isn’t the most impressive game powered by Epic Games Unreal Engine made famous in Gears of War, but I was constantly amazed at the stunning artwork in each of the games six chapters. The graphical level variety is very imaginative with each one offering something new such as traversing a beautiful world underwater, walking on a level made of cards and a colorful playhouse village.

Character and enemy design is great too with a realistic mature Alice, who changes outfits frequently and hideous monsters like the hilarious named Bitch Baby. Decayed looking card soldiers, creepy doll faces, and samurai wasps are notable standouts.

Another strong point is Alice’s voice actress, Susie Brann, who speaks with a British accent and reminded me of Lara Croft. The other supporting cast like the Cheshire Cat, who talks in riddles, is fantastic too. As is the games music which during the games combat encounters and more quiet moments helped elevate the experience for me.

The plot picks up right after the original game, American Mcgee’s Alice and does a good job recapping the first title through storyboard cutscenes. So, don’t fret if you haven’t played the original. Without spoiling anything Alice: Madness Returns is about Alice recovering her memories after being mentally disturbed by the death of her parents and being sent to an orphanage. She returns to Wonderland hoping to learn the truth and find answers. It’s a pretty grim tale and kept me motivated to reach the conclusion.

Great combat with easy to learn controls

Alice: Madness Returns combat is an improvement over its protege where combat felt like a  PC third-person shooter. Alice has only four weapons a Vorpal blade, pepper grinder, teapot cannon, and hobby horse. All have their specific advantages against certain enemies and switching between targets is a breeze. The camera can be a real pain sometimes, but a great dodge move where Alice briefly turns into blue butterflies helps ease the frustration. Combat is fair and rarely felt cheap during my playtime.

When Alice health gets low, a hyper mode similar to Devil May Cry appears, and the screen turns white allowing you to do greater damage for a brief time before things go back to normal. Upgrading weapons are easy and at the end of chapter five I had maxed out everything by collecting the game’s currency, white teeth. You can also increase your health when you get red paint obtained from completing the hidden challenge rooms and solving the Cheshire Cat’s riddles.

Plentiful Mini-Games
None of these are spectacular, but they helped add some variety to the core gameplay. Highlights include becoming a giant Alice, a 2D platform section in a painting, solving chess puzzles, a Resident Evil 3: Nemesis style chase sequence and more.

WHAT YOU WON’T LIKE
Extremely Repetitive Level Design

Alice: Madness Returns has a lot going for it. However, it repeats the same gameplay ideas way too frequently. Platforming feels fresh at first, but you’re constantly doing the same things over and over again. Like jumping through steam vents, setting bombs on platforms so you can run over to a cliff and shoot a target, going through small keyholes as a tiny Alice, sliding down slides, etc. It’s fun for the first few hours, but it’s incredibly frustrating that each chapter plays out the same way instead of offering something unique.

Even some of the mini games, which luckily change with each level, sometimes repeat themselves too often and quickly lose their charm. Combat never really bored me, but all encounters play out nearly identical, and only one boss encounter awaits you at the end. I’d like to have seen more Legend of Zelda style enemy encounters and puzzles to liven up the gameplay.

Bloated Game Length
Alice: Madness Returns would be much better as a shorter five-eight hour game instead of 15 hour one. The gameplay is fun in short sessions and seeing each new chapter’s graphical variety is exciting, but they overstay their welcome, and you just wanted it to end after awhile. The story, combat, and stunning art direction kept me motivated to finish, but it was tough to push through all the repetition. If each chapter’s length was cut in half and there were more variations on the core combat/platforming, then the longer game length would be justified.

Pointless collectibles and unsatisfying audio logs

If you’re a completist, Alice: Madness Returns has you covered. Such as shooting all the hidden pig snouts with pepper, completing all the combat challenge rooms, solving riddles, collecting bottles, and finding Alice’s memories. Unfortunately, all the extras don’t really add anything to the experience other than unlocking artwork and costumes. I was also disappointed that all the memories you find scattered in levels don’t go into great detail like Bioshock audio diaries do and feel very unsatisfying.

One bright bonus is that the full original game American Mcgee’s Alice is included for free with the only requirement being that you own Alice: Madness Returns. I found the original game to be less repetitive, and if you can look past the rough graphics, it’s definitely worth playing.

CONCLUSION

Alice: Madness Returns is a refreshing dark take on the Alice and Wonderland storyline with gorgeous art design, an interesting plot, great music, and fun combat. However, it’s hampered by repetitive game design, and the journey lasts too long. While flawed, it’s worth playing if you’re a fan of the Alice and Wonderland universe, but for everyone else a rental will be enough to satisfy your curiosity.

Score: 70/100

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Casual Connect 2014

Casual Connect

With Comic-Con news all over the web, it’s easy to forget that another video game conference took place in California in July. Casual Connect USA 2014, is on a much smaller scale than Comic-Con, but all of the creative indie games on the show floor made it worthwhile. Here’s a sampling of all the titles I played.

Speed of Sound: This game reminded me of Rez and Amplitude because of its striking visual style and music driven gameplay where you swipe in the direction of an arrow as you navigate the futuristic neon stages. I had a lot of fun with this game, and I’ll definitely be playing more of the full version. I think a VR version could be really cool too.

https://play.google.com/store/apps/details?id=com.furthergames.soundescape

BigFoot Hunter: Sick of waiting for Pokemon Snap 2? Well, BigFoot Hunter might ease the pain of no new game announcement from Nintendo. Using your mobile device to aim and shoot you take photos of various animal critters in the hopes that BigFoot himself will make an appearance. When he does, you have to be quick, or you’ll miss your chance to score big points.

https://itunes.apple.com/us/app/bigfoot-hunter-camera-adventure/id819526224?mt=8

Dark Deception: My second time with the Oculus Rift and I’m still blown away by the VR technology. DD plays like Pac-Man mixed with survival horror elements. The demo was very immersive, and I literally felt as if I was in a haunted mansion gathering purple gems while doing my best to remain calm that the monster didn’t sneak up on me.

http://gamejolt.com/games/arcade/dark-deception/25112/

Simply Twisted: This mobile title took top honors at the Indie Prize Award Ceremony for best free to play game. In Simply Twisted, you connect the dots by twisting and turning shapes to get the best score. The gameplay is simple and offers multiple solutions to each level, so no experience is quite the same. A great fit for mobile and tablet devices.

https://itunes.apple.com/app/id823355127

Escape From Alcatraz: An adventure game set in the famous San Francisco prison. Gameplay involves using commands to pick the right solutions and gathering items to make progress through the story. It’s a meaty game too with a lot of content to explore and it reminded me of the prison sections in the Metal Gear Solid series. Minus the stealth killing of course which there is none of here.

http://www.icongames.com.br/alcatraz-en.htm

Hyper Square: A addictive game where you have to quickly slide squares into their background border. The second level I played involved stretching squares and later levels involved more elaborate gestures. One of my favorite games at the show and like Speed of Sound and Simply Twisted, it’s great for short play sessions.

https://itunes.apple.com/app/hyper-square/id739002910?mt=8

Big Action Mega Fight: Do you love old school beat em ups like Double Dragon, Streets of Rage, and Final Fight? Then this little indie game is for you. The touch controls work well in place of buttons, and I had no problems taking out enemies with uppercuts just like back in my Super Nintendo days. I only played one level, but I’m glad to see the beat em up genre move to mobile.
https://itunes.apple.com/app/id672277660

Fragments of Him: This game is still early in development, but the potential for something great is here. Fragments of Him is a short narrative driven experience similar to Gone Home. The demo I played involved walking around locations like an apartment, park, streets and clicking on objects highlighted in yellow to make them disappears while dialogue plays as you uncover something important. The last section of the demo featured the gameplay in reverse by making objects appear versus getting rid of them.

While I’m intrigued by the story of finding out how other people’s life changes when someone close to them vanishes the gameplay needs more polish and variety to avoid feeling too repetitive.
http://fragmentsofhim.com

There were a lot more games at the show that I didn’t play or have enough time to adequately judge so here’s a list of what else you should consider. Thanks for reading.

http://usa.indieprize.org

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Summer Movie Roundup

Summer movies

The summer movie season has only just begun and with many more blockbusters on the way like Lucy, Transformers: Age of Extinction and Teenage Mutant Ninja Turtles there’s no shortage of great films to see. Here’re my impressions based on the six films I saw this summer.

Godzilla

Why it ruled I’m not the biggest Godzilla fan, but I couldn’t help feeling excited about a re-launch of the classic Japanese monster redesigned with all of today’s fancy special effects. The fight sequences are fun to watch, and the film reminded me a lot of Pacific Rim. I also got a kick out of seeing San Francisco destroyed since I live there, and the monster designs for Godzilla and Mothra looked really cool.

What’s not to like The movie has some pacing problems and stumbles in the middle. I thought the beginning was strong with Bryan Cranston’s reliably great performance, but later on, the movie switches to his son and other secondary characters that weren’t very interesting to me. I often felt bored watching the movie, and it’s a long wait until Godzilla appears. However, the awesome Mortal Kombat style fight sequences near the end make up for the tedious parts of the film.

The Amazing Spider-Man 2

Why it ruled I really liked the first Amazing Spider-Man and am glad that I enjoyed the sequel despite its problems. Andrew Garfield is a great Spiderman and his relationships between Emma Stone, Dane DeHann, and Sally Field are the best parts of the film. The action sequences were impressive and looked visually stunning. Especially Electro’s superpowers which remind me of Cole MacGrath from Infamous. Although flawed, this Spider-Man film is somewhat amazing, and I don’t regret seeing it.

What’s not to like It’s a shame that director Marc Webb nails the human relationships of Peter Parker and his friends and family so well, but the villains feel half-baked in comparison. For example, Electro’s character development and motivation for acting revenge on Spiderman are pretty unremarkable. Green Goblin fairs a bit better, and the redesign is cooler than the Halloween costume design of Sam Rami’s 2001 Spider-Man, yet he feels disposable. The way he convinced Electro to team up with him felt shoehorned in too. Lastly, Rhino seemed like just a tease for the next films, and I’m not a fan of the robot design.

Captain America: The Winter Soldier

Why it ruled A nice change of pace from most superhero movies where the storyline and action sequences are realistic and gritty. The plot feels like an old-fashioned spy story along with memorable performances from Chris Evans, Samuel L Jackson, and Robert Redford. Exciting all around with great action and lots of surprises make Winter Soldier one of the best Marvel movies out there.

What’s not to like The Winter Soldier isn’t the most interesting character, but he serves his purpose in the film and helps links the storyline of the first Captain America movie full circle with this one.

Edge of Tomorrow

Why it ruled Ever heard of this movie? I sure didn’t and was going to pass on it because it looked like another big dumb generic action movie. However, when I got an invite from a friend for a free screening, I decided to give it a shot. Good thing I did because it turned out to be really enjoyable, and it surprised me with its humor, Groundhogs Day approach, strong performances from Tom Cruise and Emily Blunt, and stellar action sequences. I also loved that it reminded me of video games like Gears of War and Vanquish. One other great recommendation to see this kick-ass film is that Doug Liman best known for the Bourne Identity directed it.

What’s not to like Not much actually, but I would have liked to see more location variety with the action sequences and a little bit more character development for Blunt.

X-Men: Days of Future Past

Why it ruled I’ll be honest, I was worried about this one. I loved X-Men: First Class and although I enjoyed Bryan Singer’s first two X-Men movies I didn’t know if he could capture the same magic of Mathews Vaughn’s fantastic reboot. I’m happy to say he did X-Men fans proud and did a great job of juggling the past and future X-Men storylines. Seriously, this movie could have been a train train-wreck with all the different characters and conflicting storylines. The fight sequences are fantastic with Quicksilver, Blink, and Mystique being standouts. Can’t wait to see the next batch of X-Men films if they can sustain this level of quality.

What’s not to like The only real flaw I have with this film is that it’s tough to watch if you haven’t seen the other films. While it’s possible to watch it with no prior X-Men experience, you’ll appreciate the characters more if you’ve seen what’s come before it first.

The Raid 2

Why it ruled Where to start is a better question. The action sequences are phenomenal! I love how this film uses uncommon locations you think would be unsuitable for fighting like a crowded prison bathroom stall or inside a small car during an intense car chase scene. The plot isn’t bad either with a good revenge story that’s more fleshed out than the first Raid film and seeing the previous one isn’t required to enjoy it. If you consider yourself an action fan you have to see this. It really does put all of IP Man’s films to shame and makes going back to watch any other action film feel weak in comparison.

What’s not to like The beginning of the film can be a bit of a drag, and the extremely graphic violence means it’s not suitable for everyone. However, if you look past these issues, you’ll be in for an incredible summer action movie that once gets going never lets up and stays in your mind for days afterward.

What are your favorite summer movies?

 

 

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Why You Should Read The James Bond Books

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Ever since I played Goldeneye back on the Nintendo 64 in 1997, I’ve been obsessed with the James Bond 007 franchise. I’ve seen all the movies, played most of the video games, collected merchandise like trading cards, but I never read any of the books by Ian Fleming that started it all. I’ve since addressed that and began my journey to tackle every book associated with Bond including the ones not written by Fleming. Care to join me on my epic quest? Here’re five reasons you should reconsider.

The books aren’t the same as the films

The main reason I put off reading the books is because I thought the films were just straight adaptions. However, that couldn’t be further from the truth. While the 007 films often use the central characters and locations from the books that’s usually it. What’s so surprising and refreshing about reading Fleming’s novels is that they’re really quite different.

For instance, I didn’t expect the novel version of Goldfinger to have an intense scene where Bond goes to Auric Goldfinger’s house and discovers a hidden camera recording all his movements. Or that the fate of Vesper from Casino Royale turns out a bit differently from the film and that Bond actually dies at the end of one of Fleming’s book!

In addition to the 12 main books, the two short story collections are also quite good. Like Fleming’s other work some of them share the same title and have a similar plot like in For Your Eyes Only. Others are original stories not adapted to films such as Risco, The Hilderbrand Rarity, and 007 in New York. I also found the Quantum of Solace story superior to the film version because it featured a compelling tale of a past recollection between a romantic couple that ended in tragedy versus the heavy action oriented film version. So far I’m about halfway through Fleming’s books and can’t wait to read more.

You get a better understanding of Bond’s character

You probably already have a general idea of how Bond acts from seeing the films. He’s confident, has many female companions, ruthless with his enemies, and often gets depressed. Wait! What was that last one! Yes, even Bond isn’t super human and he goes through the same sadness/loneliness we all get from regret, rejection and more.

You’ll also learn Bond loves cold showers and breakfast is his favorite meal consisting of strong black coffee and eggs. Lastly, if you’re curious, the most faithful reproduction of Bond on-screen is actually Timothy Dalton’s portrayal in The Living Daylights and License to Kill. Most people hate on Dalton’s performance as 007, but I respect him for trying something different with the role and being true to the character Fleming created.

There are more books than movies, and it’s cool to see other author’s take on 007

Besides the novels from Fleming, there are many other authors who’ve taken up the mantle to write additional James Bond adventures. I’ve read only two with Solo, by William Boyd being the most recent one. I liked it, and it involves Bond on a mission alone out for revenge hence the name Solo.

The other book I read is High Time to Kill, by Raymond Benson, which has an exciting plot where Bond climbs one of the tallest and most treacherous mountains to grab some top secret equipment. What I haven’t read and am most intrigued by are the stories featuring a younger Bond by Charlie Higson that go into detail about his life before he became 007. Where ever you decide to start you’ll have no shortage of great reading material to keep you busy.

You can jump into any book and their short

Just like the movies almost all the Bond books are newbie friendly and can be read in any order. For some though, Bond recalls memories from past adventures such as past villains, and women he’s met, but it’s not overly critical to the plot and you shouldn’t worry about where to begin. Another plus is that you can finish a book without a huge time commitment since each one averages around 150 to 300 pages so you can easily finish them in a weekend.

It’s fun to watch Bond adjust to different time periods

 

Since most of Fleming’s books were published during the same era, it’s cool to see how the films adapted to a more modern era. Casino Royale is a good example because the original story took place in the 1950’s with an absence of modern technology depicted in the 2006 film version, and Vesper was a radiologist instead of an accountant. The Spy Who Loved me has an old-fashioned spy story that is written and narrated by a women’s perspective versus the cheesy 70’s Roger Moore era. It’s a testament to Bond’s character that can be a part of so many different time periods and be constantly reinvented to fit a new era.

I still have a long way to go with, but I plan to tackle every single book associated with Bond. I hope I gave you some inspiration to start the books yourself and see what you’ve been missing. Thanks for reading.

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