Monthly Archives: June 2015

Many PR pros already know the importance of paying attention to the mainstream news, but equally important is pop culture. Why? It’s critical to follow trends and understand what holds people’s attention. For instance, knowing what subjects generate huge discussions … Continue reading →

To succeed in tech PR, you must be a skilled networker. Socializing with strangers isn’t natural for everyone, though. However, by planning ahead, you can make any networking event less stressful. Buildings on our networking tips from last year here’re … Continue reading →

Working from home means no commute and ample time for breakfast, but it can be hard to remain motivated and productive. Here are some tips to help you fight distractions and stay on task. Keep Your Morning Routine Sure you … Continue reading →

Working in San Francisco means plentiful fun distractions and the thrill of working in a thriving tech hub. However, getting in and out of the city isn’t always pleasant. Even if you live and work in the city you can … Continue reading →

We previously shared with you how a well-known secret agent’s advice can make you a stronger tech PR professional. This time, we turn to a mischievous child and his imaginary best friend for more lessons. Here you have it, nine … Continue reading →

James Bond needs no introduction. He’s the most popular secret agent in the world with 26 films and even more books to his name. He’s also someone you can use as a model to strengthen your tech PR skills. Wait! … Continue reading →

Although you may not consider yourself an expert wordsmith, it’s likely you write as part of your job every day, and most of that writing is probably in the form of emails. The vast majority of jobs (especially in PR) … Continue reading →

Welcome back to part two of our “PR and Tech Growth Outside of Silicon Valley” blog post series. In part one, we covered northwestern tech hubs like Seattle and Portland. Then we covered southwestern areas including Los Angeles, Salt Lake … Continue reading →

We hope you enjoy this two-part blog post that examines popular tech hubs competing with Silicon Valley to become the premier tech destination and that uncovers which lifestyle factors motivate tech workers to stay there. The Northwest Seattle, Washington Seattle … Continue reading →

Our last few blog posts highlighted our favorite productivity and networking tips. Today, the BOCA team wanted to share some of the websites we find most helpful in our day-to-day activities. You can constantly refer to these free resources when … Continue reading →